Brand Guidelines 2026
Ecrebo
On‑Brand
The foundational visual identity standards that define how Ecrebo looks and feels.
Section 01
Core Brand Package
The foundational visual identity standards that define how Ecrebo looks and feels.
01.1 — Logo System
Logo & Wordmark
The Ecrebo Wordmark
The Ecrebo wordmark is set in a proprietary rounded typeface. It is always lowercase — never “Ecrebo” or “ECREBO”. It must only ever be reproduced from the approved master artwork files. It must never be redrawn, approximated in another font, or recreated by typing.
Primary — on whiteReversed — on navyReversed — on purpleIncorrect — do not useClear Space
Always maintain a clear space around the logo equal to the cap-height of the wordmark on all sides. No graphic elements, text, or imagery may enter this zone.
Minimum Sizes
Usage Rules
- Use only the approved master artwork files — never recreate the logo
- Use the white version on all dark backgrounds without exception
- Reproduce on approved backgrounds: white, navy, purple
- Maintain minimum clear space on all sides at all times
- Recreate the wordmark by typing in any font — even similar rounded fonts
- Stretch, skew, rotate, or distort the logo in any direction
- Add drop shadows, outlines, gradients, or effects to the logo
- Place on a busy, patterned, or low-contrast background
Download Logo Files
01.2 — Colour Palette
Colour System
Primary Palette
These are the core colours that define the Ecrebo brand. Use them consistently across every touchpoint.
Secondary Palette
Supporting colours used for gradients, hover states, and UI depth.
Colour Combinations
White on NavyWhite on PurplePurple on WhiteUsage Rules
- Use Ecrebo Navy for the logo on white or light backgrounds
- Use white for the logo on navy or purple backgrounds
- Use cyan on navy for stats and highlights
- Use navy as the primary dark surface across all materials
- Use a cyan logo or text on a purple background
- Create new brand colours outside this palette
- Use cyan as a background colour for large areas
- Use any off-palette greys or blues not listed in the colour palette
01.3 — Typography
Type System
Type System
Ecrebo uses two typefaces across all communications. DM Sans for headings and display, and Manrope for body text. Together they create a bold, modern, and highly legible brand voice.
Used for all headlines, display text, major statistics, and high-emphasis communications. Always at weight 700 or 900. Where unavailable, the text must be bold.
abcdefghijklmnopqrstuvwxyz
0123456789 & £ % + →
Used for all body text, UI labels, navigation, captions, and functional text. The text must always be regular.
abcdefghijklmnopqrstuvwxyz
0123456789 & £ % + →
This typeface appears in existing Ecrebo expo artwork and is documented here for reference only. It must not be used for any new artwork as it is not a Google font and will be phased out.
Typography Rules
- Use DM Sans for all major headlines and display text
- Use Manrope for body text and UI elements
- Use cyan for highlighted words within headlines on dark backgrounds (if applicable)
- Use any other typeface outside DM Sans, Manrope and Neuzeit Grotesk
- Mix typefaces within a single headline
- Use cyan text on light/white or purple backgrounds
- Set body text below 14px in any digital communication
Download Fonts
01.4 — Imagery
Image Style Guide
Image Direction
Ecrebo imagery spans two contexts: real retail environments (checkout hardware, shoppers, receipts, POS terminals) and people in authentic retail moments. All imagery should feel purposeful — never generic stock photography.
POS / Retail Environment
Shopper Moment
Receipt / Digital
Data Visualisation
Partnership ContextFive approved content categories — always source, generate or commission within these directions. These images are examples only.
Five Content Categories
Image Treatment Rules
- Real retail environments with natural lighting and depth
- Diverse shoppers and retail staff in authentic moments
- Close-ups of POS hardware, receipts, and phones in context
- High-resolution images for print
- Generic stock imagery with exaggerated smiling people
- Abstract tech visuals — glowing circuit boards, floating data icons
- Heavily filtered or over-retouched photography
- Illustrations or flat design graphics outside the approved brand style
01.5 — Iconography
Icon System
Icon System
Ecrebo uses a consistent line-icon style throughout digital communications. Icons appear in two treatments: standalone line icons on light backgrounds, and line icons inside a rounded-square purple background for feature blocks on the website and pitch deck.
Icon Rules
- Scale proportionally
- Use Ecrebo Navy for icons on light backgrounds
- Use white icons on the purple rounded-square backgrounds
- Mix filled and line icon styles in the same context
- Use icons from different libraries without adapting to the Ecrebo style
- Apply colour to individual icon elements — icons are monochrome
- Rotate or flip icons unless it is semantically correct
Download Icon Library
01.6 — Graphic Elements
Background Graphics
Background System
The diagonal line texture and defined background surfaces form the tactile foundation of the Ecrebo brand. Applied consistently across digital and print, they create a unified environment at every touchpoint.
Brand Surfaces — Diagonal Line Texture
Brand Surfaces — Diagonal Circle Motif
Pattern Rules
- Scale proportionally
- The colour must always be #2A325E or a percentage of that value
- The pattern must never be white in colour
- Rotate or change the angle of the pattern
Download Pattern Files
Section 02
Digital & Print
Guidelines for all digital communications and printed materials.
02.1 — LinkedIn
LinkedIn Templates
LinkedIn Post Templates
There are six approved template styles. All posts use the 1080×1080px square format as standard. Always include the Ecrebo wordmark in the top-left corner, top-centre (announcement post), or bottom-left on social posts.
Banner Templates
LinkedIn company page and personal profile banners.
Personal Profile: 1584 × 396 pixels / Company Page: 1128 × 191 pixels
LinkedIn Brand Rules
- Always include the Ecrebo wordmark on every post graphic
- Lead with a data point, result, or provocation — not a product name
- Use DM Sans for all headlines and Manrope for sub-headings
- Limit text on graphics to a minimum
- Use gradient only for the single most important word or number per graphic
- Use emojis on company page posts — personal posts only if appropriate
- Create graphics with non-approved background colours
- Post without a graphic — all Ecrebo posts should include artwork
- Use multiple exclamation marks or all-caps body text
Download LinkedIn Templates
02.3 — Email Signature
Email Signature
Email Signature Generator
Standard Ecrebo email signature. Fill in your details below to generate your personalised signature, then copy the HTML and paste it into Gmail, Outlook or Apple Mail.
Outlook: File → Options → Mail → Signatures → paste
Apple Mail: Mail → Preferences → Signatures → paste
Specification
| Element | Specification |
|---|---|
| Name | Manrope Bold · 30px · Navy |
| Job Title | Manrope Regular · 19px · All Caps · Purple |
| Contact Details | Manrope Regular · 24px · Grey |
| Wordmark | Navy |
| Tagline | All Caps · Grey · Letter spacing 2.54px |
| Address | Manrope Regular · 22px · Grey |
Usage Rules
- Use Manrope Regular for job title in ALL CAPS at all times
- Include the purple left bar and Ecrebo wordmark panel on every signature
- Send external email with a plain-text-only signature
- Use the incorrect font, colours, or layout
- Remove the Ecrebo wordmark
- Add custom imagery, banner ads, or promotional graphics below the signature
Download Signature Files
02.4 — Presentations
Slide Templates
Presentation Slides
The Ecrebo presentation templates use the full Ecrebo visual language — navy backgrounds, diagonal textures and cyan highlights. All presentations must be built from these templates.
Slide Design System
Slide Rules
- Start from the approved template — never from scratch
- Include the Ecrebo logo on every slide (top-left)
- Use DM Sans for all major headings, Manrope for body text
- Use the cyan/Ecrebo gradient highlight for the single most important word or stat per slide
- Create slides outside the approved template or use default PowerPoint themes
Download Presentation Templates
Section 03
Expo & Events
Complete event presence — booth design, banners and table graphics.
03.1 — Booth
Booth Graphics
3m × 3m Exhibition Booth — Back Wall
The Ecrebo exhibition booth back wall is the primary brand presence at events. The booth uses a three-zone layout. The outer panels feature customer partner logos on a white background. The centre panel carries the Ecrebo brand, messaging, statistics, and QR code on a navy background with the signature diagonal line circle.
Print Specifications
| Element | Specification |
|---|---|
| Overall size | 3000mm wide × 2500mm high — request final requirements from supplier |
| Colour profile | CMYK |
| Bleed | 50mm all sides |
| Background | Ecrebo Navy |
| Stat colour | Ecrebo Gradient |
| File format | PDF/X-1a · Print-ready |
Before Every Event
- Confirm partner logos are current — remove any expired partnerships
- Update the QR code URL if linking to an event-specific landing page
- Order print at least 7 working days before the event
- Confirm shell scheme size with the venue (standard 3m × 3m)
- Print from a non-print-ready file or screen-resolution export
- Modify the artwork without approval from the Ecrebo team
- Change the statistics without confirming current figures with the Ecrebo Team
Download Booth Artwork
03.2 — Banners
Roller Banner
Roller Banner
Ecrebo roller banners use the same visual language as the booth — navy background, diagonal hatching, bold white wordmark, and cyan statistics.
Standard Roller Banner
The most common roller banner format. Ideal for beside the booth, entrance areas, and general event use.
| Element | Specification |
|---|---|
| Standard size | Request final requirements from supplier |
| Resolution | Request final requirements from supplier |
| Colour profile | CMYK |
| Bleed | 20mm all sides — request final requirements from supplier |
| Safe zone | 30mm from all edges for important content |
| File format | PDF/X-1a · Print-ready |
| Material | PVC banner or fabric — confirm with printer |
Download Banner Artwork
03.3 — Table
Zeus Table
Zeus Table Graphic Wrap
The Zeus display table wrap is the Ecrebo table presence at events. It wraps around the Zeus-format display table with the Ecrebo wordmark, a QR code, and the brand’s signature circle with diagonal hatching. Clean, minimal, and instantly on-brand.
Print Specifications
| Element | Specification |
|---|---|
| Table system | Zeus display table (confirm model with venue) |
| Artwork dimensions | Matched to Zeus template — see supplied PDF |
| Print resolution | 150 dpi at full size — request final requirements from supplier |
| Colour profile | CMYK |
| Material | Self-adhesive vinyl or fabric — confirm with printer |
| Background colour | Ecrebo Navy |
| File format | PDF/X-1a · Print-ready |
Download Zeus Table Artwork
03.4 — Files
Asset Guidelines
File Formats
Use the correct file format for every context. Never send screen-resolution files to print.
For logos, icons, and all vector artwork. Scales to any size without quality loss. The preferred format for all digital use of the logo.
The only acceptable format for sending artwork to a printer. Always include bleed, crop marks, and embed all fonts. Do not send screen PDFs to print.
For raster images that need a transparent background. The correct format for logo use in presentations, documents, and email signatures.
For photographs and complex images. Export at maximum quality (100%) when used in print. Never save a JPEG from a JPEG — always from the original source.
For presentations shared internally or with clients for editing. Always use the official Ecrebo template. Do not create presentations from scratch.
For email templates, email signatures, and web assets. All HTML email files are tested for compatibility with Gmail, Outlook, and Apple Mail.
Colour Profiles
Resolution Guide
| Use | Minimum Resolution | Notes |
|---|---|---|
| Web / Digital / Social | 72–96 dpi | sRGB colour profile. PNG or JPEG. No blurry images allowed. |
| Presentations | 150 dpi · Images embedded | Export final as PDF for sharing. PPTX for editing. |
| Print (standard) | 300 dpi at 100% print size | CMYK · ISO Coated v2. Include bleed (if applicable). |
| Large format (booth/banner) | 300 dpi at final print size | CMYK · PDF/X-1a. 50mm bleed minimum. |